Executive Summary

The Connected Fitness Equipment Market stood at 4.8 USD Billion in 2025 and is set to reach 12 USD Billion by 2035, a CAGR of 9.5% across the forecast period.

Two mechanisms sustain that trajectory: AI-curated training content that converts a one-time hardware purchase into a recurring software relationship, and regulatory formalization of the subscription model itself. California’s AB 2863, effective 1 July 2025, standardizes cancellation and renewal terms across the connected-equipment industry’s dominant revenue structure.

North America led with a 39.0% share in 2025. Europe followed at 28.0% and Asia Pacific at 20.0%. Smart Treadmills led the equipment-type segment; Gyms & Health Clubs led by end user.

Compliance costs under the EU’s Radio Equipment Directive cybersecurity mandate, binding since 1 August 2025, weigh on smaller manufacturers. The market remains contested between platform-integrated hardware vendors and equipment specialists competing on connectivity and content depth.

Key Takeaways

• From USD 4.83 Billion in 2025, the market reaches USD 11.96 Billion by 2035 at 9.5% a year.
• Smart Treadmills is the largest equipment type category.
• Gyms & Health Clubs is the largest end user category.
• 39.0% of 2025 revenue was earned in North America.
• The report profiles 10 suppliers.

Market Definition and Scope

The Connected Fitness Equipment Market covers internet-connected exercise hardware, smart treadmills, connected bikes, smart rowers, interactive fitness mirrors, and connected strength equipment, built with touchscreen consoles, embedded sensors, and network connectivity that stream live or on-demand instructor content and track reps, load, pace, and power output. End users span residential buyers, gyms and health clubs, commercial operators, corporate wellness programs, and rehabilitation and physiotherapy settings.

Excluded are wearable trackers and smartwatches, which measure activity but carry no exercise hardware, and non-connected analog gym equipment lacking onboard consoles or network connectivity, since the boundary requires embedded connectivity as a condition of inclusion.

Growth Drivers and Restraints

AI-Curated Training Content Is Turning Equipment Purchases Into Recurring Software Revenue

Connected platforms increasingly pair hardware with AI-based training ecosystems that adjust workout difficulty, sequence classes, and personalize coaching feedback in real time, a shift reported as raising the value proposition of connected fitness platforms relative to unconnected equipment. This transmission mechanism runs through the Smart Treadmills and Connected Bikes categories, where touchscreen consoles already stream instructor-led classes, making software layering a natural extension rather than a retrofit. Residential buyers and Corporate Wellness programs absorb the effect most directly, since both rely on subscription content to justify equipment cost per user rather than one-time purchase economics, sustaining the recurring-revenue base that underwrites vendor investment in content libraries and personalization engines through 2035.

EU Cybersecurity Rules Are Forcing a Compliance-Driven Refresh Cycle

Commission Delegated Regulation (EU) 2022/30, activated under the Radio Equipment Directive, made network-protection and personal-data-protection requirements mandatory for internet-connectable devices as of 1 August 2025, with CE marking now conditioned on harmonised standards EN 18031-1/-2/-3. Equipment sold into the European Union that cannot demonstrate conformity falls out of the legally sellable installed base, pushing gyms, health clubs, and commercial buyers such as hotels toward recertified or newly launched connected models. The effect concentrates in Europe’s 28.0%-share market, where non-compliant SKUs face removal rather than gradual phase-out, compressing the replacement timeline for connected strength equipment and cardio hardware alike.

Subscription-Law Clarity Is Building Consumer Trust in Recurring-Revenue Platforms

California’s AB 2863, applying to contracts entered on or after 1 July 2025, mandates express consent, retention of consent records for at least three years, and cancellation through the same channel used to enrol. Codified terms reduce the distrust that has historically slowed conversion from free trials to paid subscriptions on connected platforms. Residential and Corporate Wellness buyers, the segments most exposed to recurring billing, are the direct beneficiaries, as clearer cancellation rights lower the perceived risk of committing to a connected device tied to an ongoing subscription.

Radio Equipment Directive Compliance Raises the Cost Floor for Smaller Manufacturers

Conformity with EN 18031-1/-2/-3 requires cybersecurity engineering, testing, and documentation before a connected device can carry CE marking, a fixed cost that smaller equipment makers absorb less easily than scaled platform vendors. Interactive Fitness Mirrors and Connected Strength Equipment entrants face the steepest exposure, since these categories have shorter product histories and less amortized compliance infrastructure than treadmills or bikes.

Automatic-Renewal Rules Add Retention Friction to the Subscription Model

AB 2863’s requirement for advance notice before fee changes, annual renewal reminders, and promptly staffed cancellation lines raises the operational cost of retaining subscribers in the United States. Vendors serving Residential and Gyms & Health Clubs segments, where subscription churn already runs highest, must now fund compliance infrastructure that does not itself generate incremental revenue.

Market Trends

AI-Based Training Ecosystems Are Becoming the Primary Differentiator Over Hardware Specification

Connected fitness vendors are shifting competitive emphasis from motor power, screen size, and resistance mechanisms toward the software layer riding on top of them. AI-based training ecosystems and deeper software integration are increasing the value proposition of connected platforms, a change underway now because content personalization has become technically cheaper to deploy than further hardware differentiation. Smart Treadmills, Connected Bikes, and Connected Strength Equipment vendors are affected most directly, since these categories already carry the console and connectivity needed to layer adaptive coaching on top. Over the 2025-2035 forecast period, this repositions purchase decisions around content quality and personalization rather than mechanical specification alone.

Regulatory Compliance Is Becoming a Product Design Input, Not a Launch Afterthought

The EU’s cybersecurity mandate under the Radio Equipment Directive, binding since 1 August 2025, and California’s AB 2863, applying from 1 July 2025, both require vendors to build compliance into product and subscription architecture before launch rather than retrofitting afterward. Manufacturers targeting both the European Union and United States now design connectivity and billing flows against two simultaneous regulatory frameworks, extending development timelines for new connected equipment entering the market through 2035.

Regional Analysis

North America

39.0% of 2025 revenue was earned here, or USD 1.88 Billion.

Europe

28.0% of 2025 revenue was earned here, or USD 1.35 Billion.

Asia Pacific

The region took 20.0% of 2025 revenue, or USD 0.97 Billion.

Segment Analysis

By Equipment Type

• Smart Treadmills (largest) – Motorized running and walking machines with touchscreen consoles, internet connectivity, and sensors that stream instructor-led classes and track workout metrics

• Foldable Smart Treadmills
• Non-Foldable Smart Treadmills
• Walking Pads
• Connected Bikes – Stationary cycling machines with integrated displays and network connectivity that deliver live and on-demand instructor classes alongside resistance and performance tracking

• Upright Bikes
• Indoor Cycling/Spin Bikes
• Recumbent Bikes
• Smart Rowers – Rowing machines fitted with digital consoles and connectivity that guide users through streamed workouts while measuring stroke rate, pace, and power output

• Air Resistance Rowers
• Magnetic Resistance Rowers
• Water Resistance Rowers
• Hydraulic Resistance Rowers
• Interactive Fitness Mirrors – Wall-mounted reflective touchscreen panels that display trainers and workout content while allowing users to see their own form during exercise

• Wall-Mounted Mirrors
• Freestanding Mirrors
• Connected Strength Equipment – Resistance training machines, cable systems, or smart weight stacks embedded with sensors and displays that track reps, load, and form during workouts

• Smart Functional Trainers/Cable Machines
• Smart Home Gyms/Multi-Gyms
• Smart Adjustable Dumbbells/Kettlebells
• Smart Resistance Band Systems
• Smart Power Racks
• Other – Additional networked exercise apparatus, such as stair climbers, ellipticals, and jump ropes, equipped with connectivity for tracking and streamed instruction

Smart Treadmills lead the equipment-type axis in 2025. Treadmills were the entry point for connected fitness before the category existed under that name, and the format carries the deepest installed base of touchscreen consoles built for streamed, instructor-led classes. Running remains the most familiar home-cardio activity, and specialty retailers already dedicate the most floor space to treadmill consoles, which shortens the purchase decision relative to newer formats. Connected Strength Equipment is growing fastest. Apartment living and space-constrained home gyms are pushing buyers toward a single sensor-equipped cable machine or adjustable dumbbell system that replaces a rack of separate free weights, while app-guided form tracking substitutes for the in-person coaching that strength training has historically required.

By End User

• Residential – Connected fitness equipment purchased for use in a private home, such as smart bikes, treadmills, or mirrors that stream workouts to individual household members
• Gyms & Health Clubs (largest) – Fitness centers and studios that install connected cardio and strength equipment for shared use by paying members under staff supervision

• Full-Service Health Clubs
• Boutique Fitness Studios

• Cycling Studios
• Yoga Studios
• HIIT/CrossFit Studios
• Pilates Studios
• Budget/Value Gyms
• Commercial Users – Businesses outside fitness and gym operators, such as hotels, apartment buildings, and cruise ships, that install connected equipment as an amenity for guests or residents

• Hotels & Resorts
• Apartment/Multi-Family Residential Complexes
• Educational Institutions
• Military & Government Facilities
• Corporate Wellness – Connected fitness equipment placed in employer-provided workplace gyms or wellness rooms to support staff health programs and benefits

• On-Site Corporate Fitness Centers
• Employee Wellness Programs
• Rehabilitation & Physiotherapy – Connected fitness equipment used in clinical or therapy settings to guide patients through monitored exercise routines during injury recovery or physical therapy

• Hospitals & Clinics
• Physical Therapy Centers
• Home-Based Rehabilitation
• Sports Medicine & Rehabilitation Centers

Gyms & Health Clubs hold the lead across the end-user axis in 2025. Operators can spread the cost of a connected console across hundreds of members, and the usage data it generates supports retention programs and class-capacity planning that a single household purchase cannot justify. Boutique studios in particular use connected consoles to standardize instruction quality across locations. Corporate Wellness is the fastest-growing end user. Employers are installing connected equipment in on-site fitness rooms to produce attendance and engagement metrics that justify the wellness budget line, a reporting need that untracked equipment cannot satisfy, and hybrid-work schedules are shifting some workout time from public gyms into the workplace.

Competitive Landscape

The connected fitness equipment market is fragmented, spanning direct-to-consumer hardware brands, software-first platform operators, and commercial-equipment manufacturers that have layered connectivity onto existing product lines. Competition turns on the depth of the streamed content library and instructor roster, the tightness of hardware-software integration, subscription retention after the initial equipment sale, and distribution reach into gyms, hotels, and corporate wellness accounts. Named participants include Peloton Interactive, Technogym, Life Fitness, EGYM, iFIT Health & Fitness, Precor, Echelon Fitness Multimedia, Nautilus, Garmin, and Johnson Health Tech.

EGYM illustrates the consolidation underway in the connected-strength category: its equipment is installed in more than 33,000 fitness locations worldwide, and its Wellpass corporate-wellness arm serves more than 20,000 employer partners, scale built in part through its merger with Playlist. Commercial-equipment incumbents such as Life Fitness, Precor, and Johnson Health Tech compete on installed relationships with gym chains, while Peloton, iFIT, and Echelon compete on subscription content built around branded hardware. Garmin and Technogym bridge the two models, pairing wearable-grade sensor data with club-facing hardware programs.

Strategic Outlook

The clearest whitespace sits in Rehabilitation & Physiotherapy and Corporate Wellness, where connected consoles already produce the usage and outcome data that clinicians and benefits administrators need to justify a purchase. Equipment makers that build data links into electronic health records or employee benefits platforms stand to capture this channel, provided reimbursement and wellness-budget policies keep tracking that data as a condition of coverage. That shift would give insurers and employers usage evidence they have not had before.

By 2035, the equipment mix should tilt further from single-purpose cardio machines toward multi-modal connected-strength systems that consolidate several exercises into one footprint. Subscription and software revenue should grow relative to hardware margin, and buyers are likely to weigh data portability, how well a console’s metrics travel to third-party health apps, as heavily as the hardware itself, and price competition should intensify among software-first challengers.

Connected Fitness Equipment Market Report Scope